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How to Set Up Google Tag Manager in WordPress (For Beginners)

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Six Google Tag Manager Video Tracking Recipes. Doing this once will allow you to easily add, track, and remove all pixels, tools, and events, on your website, so that you can easily manage your digital marketing efforts. Hey, here's an idea but I haven't properly tried it so beware and test it properly : - Use. So I noticed the first video play is captured, but not the following ones. Or perhaps you only want to collect certain types data for logged-in visitors. Looks like this 'undefined' issue was probably caused by server maintenance, as everything appears to be firing properly today. Just navigate to any page and Tag Assistant will tell you all the tags that are on that page. A single container can contain many tags, triggers, and variables. All reporting conversion reports, custom segments, ecommerce sales, time on page, bounce rate, engagement reports, etc… are done in Google Analytics. You could also create the Tag first. All you have to is define where, and when the tag fires on your site. And that action will record a download event in Google analytics. Make time for troubleshooting issues. But real-life situations are far from perfect and sometimes we have to deal with very limited circumstances. For example, give your marketing team and agencies Publish access to their own containers, but limit them to only your marketing pages. The most recommended way how to install Google Tag Manager code is to place part to of your website, and part should be place somewhere in preferably right after tag. See documentation from your hosting service or ask your web developer for help. A huge benefit of Tag Manager is that you, the marketer, can manage the code on your own. Then, we'll examine variables aka macros. But you want to make sure that you are not double-tagging your pages. I am struggling to understand which number indicates the amount of users actually watching the video no matter the lenght? Leave a comment if you'd like to see a detailed blog post. Google and the tag vendors have done 90% of the work for you. This is still working till this day. All conversion tracking goals or filters are managed through Analytics. This technique involves creating a suppression trigger. Click on the YouTube Video trigger from the list. Well, this time is no exclusion. Then you can fix your tracking before you re-publish your tags. Instead, create a plan for your tracking. The same can be seen in chrome dev tools by inspecting the elements on the page. But actually, in total, a person viewed only about 5 percent of a video. Depending on your website's setup and your resources, there are a number of options for tracking file downloads. But if you already have tracking scripts in place you need to complete a process called tag migration. There is a lot of troubleshooting that takes place when setting up tags, triggers and variables. Google tag manager enables users to deploy tracking code on chosen pages and Google analytics uses that code to track various data, including conversions. You need to put a Facebook tracking tag on your website. So I need to set up Event Tracking I believe. First, click the Submit button in the upper right-hand corner of the main interface. This second method leads us further into the concept of variables. But if you don't want to add code to your files manually, there are automated alternatives. If you can recommend a third-party tool for event tracking, please leave a comment below. If you want to track events that don't execute browser-based code, you have to do some extra work. In the event code, you can also tell Google to assign a value to the event. And when a website breaks the development team takes the blame. Google Analytics does not automatically track this activity. How is Google Tag Manager different from Google Analytics? It's easy to deploy your tags Once your tags are tested and ready to go, deploying them is a two-click operation. Hi Julius, thanks for great contributions. But… You can set Google Analytics up to track downloads automatically. After that, create the Custom Event trigger to catch those Youtube interactions. This is a one-time thing and once you make it work, you can add and remove pixels ad nauseam, forever and ever. Installing tracking code can be tedious and problematic. Within the trigger, you can use a regular expression to fire an event based on your file extensions. When I activate my triggers, I can see both of my tags firing. And you make the data-event-action equal your download. Create a new tag, select Universal Analytics as Tag Type, choose Event as Track Type and enter all three Data Layer variables. Make sure that you did not add another video listener by accident. Also, use data layer variables as often as it makes sense. And the easiest, fastest way to track events is with Google Tag Manager. We'll update this section of the post with your suggestions. Tracking downloads on your website can help you figure what motivates your visitors. And where exactly would developers place it? Which technique do you use to track downloads in Google Analytics? Hi, Maybe you have entered wrong keys in the Data Layer variable? Use the Data Layer When Google Tag Manager code is placed on your website, it automatically creates a. If the other options we covered so far don't work, you can try to find a third-party tool to help you track your downloads. Also, if you use a strategy we didn't cover, share it in the comments. Hi Julius, thank you for sharing your knowledge. But they take more time to implement. Do you embed videos on your website? In fact, I am continually amazed at how easy it to track events. Want to know the results of your Facebook ads? Then we can name the tag and select the tag type as Google Analytics, which is where we will be sending the data from the tag. This is a good indicator that should be used in a Pageview Trigger. There are triggers for page scrolling, video views, lead form interaction and more! Thanks so much for all of this - I have managed to get embedded Vimeo videos sorted perfectly, however I am having trouble trying to figure out how to track Vimeo videos that load in a PopUp window. Good day, Julius, I'm a consulting social worker without any coding experience and have a basic Google My Business website. Built-in variables are easy to set-up, and they can provide a lot of value to your reports. Can I place part somewhere else rather than right after tag? Video view variables Take for example the video view variables. Many popular analytics platforms have released their own type of tag manager, such as Launch by Adobe Analytics. We'll continue to expand this post with your recommendations. Right click and copy that into a note to have it later on, when you install Google Tag Manager on your WordPress website. What are the benefits of Google Tag Manager? When your site loads slowly, visitors leave. But the strategy you choose depends on your website setup and the resources at your disposal. So if you have time and resources, I definitely recommend moving part to. The opportunity to borrow and improve upon scripts from other users is just one of the many benefits of this community. Let's look at how this tracking works in Google Analytics. Checking and debugging your tags Using my site as the example, you can see my tags in the preview mode screenshot below. Variables help you translate your data, and scale your tags across your website. Don't track events just to collect more information. Each trigger utilizes its own set of rules for firing your tags. The Versions page shows you what container version is live on the site and allows you to click into the different versions to see what tags it contains. You can use it to distinguish which video is playing. I remember you talking about that. Unless you change this to true, visits sessions with video views will not be counted as bounces one-hit sessions. Video players clearly show their logo in the player box e. These are the moments when data will be captured within the browser and then sent to Google Analytics servers. Data layer variables are a significant innovation in analytics tracking. Need some custom data on every page? Now try to browse a bit and locate some clues mentioning the player provider name. You can add the code to Tag Manager and test it out without needing to get your developers involved. Tag Migration checklist Here's an example of a basic tag migration checklist. Clean execution of scripts and minimal code needed Using the approved tag templates means the code behind these templates has been checked and approved by Google. Tracking Button Clicks Tracking button clicks can tell you where to position, or how to style your buttons. You set your tags live by hitting the publish button. Both my Google Analytics and scroll tracking tags fired on my webpage. Here are three more ways to test. I would not depend on a calculation you suggested, although I have nothing better to offer : I believe that Google Tag Manager's built-in Youtube trigger now tracks how much a visitor viewed of your video. To start off, we will navigate to the left hand side of the main interface and click on the Tags section. They are displayed as blue tags above the real-time reports 2. So, also leave a comment on this post if you would like me to build a more complete migration checklist or a technical guide to migrating tags. When I'm in preview mode, I can see that the data layer is being populated with the appropriate video category, actions and label. We could fire it on All pages, right? Then they can merge their work together before publishing a container. Check the first two boxes: Start and Complete. Information from one data source your website is shared with another data source Analytics through Google Tag Manager. Here are some examples of different variables. And of unique viewers per video per month? Event code looks like this: The event code sends a hit to Google with the category of the event. Check out the on how to setup Google Tag Manager. Hey Marcus, Always push data with window. Access control rights to prevent the errant publishing of tags You can set your account to only allow certain people to publish tags to your live website. Tags templates do most of the hard work for you. Preview mode in Google Tag Manager You can see how your tags work before you publish them using preview mode. They include some of the more common variable types such as clicks or pages. If you are using a popular content management system to run your website e. Possible values: Played video, Paused video, 10%, 25%, 50%, 75%, 90%, or 100%. Sorry, I could have added that context in my first comment. This team also has a reputation for listening to the marketplace and rapidly developing solutions. These tags didn't fire because I didn't perform an action that triggers them. Do I need to set-up custom metrics to get the information? This map provides an excellent overview of how our marketing systems intersect with each other. There must be some logic written that adds actually dynamic information to the dataLayer e. If you only have one tracking tag, then you don't need tag management. Is there an easier way that each percentage are unique to their own? Going back to our tag example, you can now choose to input a constant variable. Next, open your site in a new tab. When you click anything on the page, the Preview box will update with any tags fired, as well as the variables in connection to the elements where the interaction took place. I see it progress with actions for '50%', 'Paused video' and '100%', etc. With this, most marketers do not realize what Google Tag Manager is actually doing and what happens when mistakes are made. And they give you the option to use events or virtual page views. Some video player listeners also send Resumed video and Video Error events. Next, name the version container and description to let others know what you changed, typically the tags name and what it does. You can copy either of these lines of code and embed them in the link for your downloadable file. Each tag template requires input to locate the system you're connecting with your tags. Remember, the purpose of event tracking isn't just to watch new numbers enter your analytics account. This lets you track how much of each video your visitors watch. I believe some of my readers have already tried to track or players and send the data to Google Analytics. Ok, so tag management is pretty cool. If you are completely lost, you are going to need help from someone more technical. That means you don't have to edit or adjust the tracking code within your tags. For more complex tags, you will likely need a developer with knowledge of how the site was built. Those keys are case sensitive. There is a fancy way to embed YouTube videos. Find already available in Tag Manager or explore additional templates from the. Previewing allows you to see if, and when your tags fire. Version control system and the ability to roll back changes If you deploy a version of your tracking that doesn't work out, you can roll back your changes with one-click. I spend quite some time on this, but to be honest, I never really understood how these tags work with each other. You can share with me a link to your preview and debug mode so I could take a closer look. All these data points are stored in the Data Layer. Not every website needs tag management. They are continually adding to this product and trying to make it better. The MonsterInsights interface allows you to track file downloads automatically. With preview mode enabled, you can navigate to your site to see your tags in action. You will now see at the bottom, much like chrome dev tools, a box appear. Google Tag Manager is a completely different tool used only for storing and managing third-party code. Save the trigger by clicking the big blue button in the top right. Each of these interactions are trackable, but only through event tracking. Google Analytics, Facebook, Twitter, AdWords, LinkedIn, etc. This way you'd skip all video events which are from that strange player. I hope you find the flowchart below useful. Because it is my unterstanding that one user who constantly pauses and jumps further in the timeline can trigger multiple actions like 25% and paused video. I guess it is because this tag is hidden so I cannot use gtm. You have to have some technical knowledge to understand how to set up tags, triggers and variables. It shows you what tags are firing on the page. Name the trigger and choose Page View as the trigger type. Google Tag Manager is a free and simple solution for installing and managing all of your marketing and analytics tracking pixels. But, my searches to find a library to share did not produce any results. Enhanced ecommerce is much more complex to implement requires much more developer's input but gives you much more insights and is much more valuable. Google tag manager was not built to replace Google analytics. Why would you want to fire a listener on every page, although only 3 pages of your website contain a video? To the right of the Action field, click the lego icon to choose a variable which we configured in step one. I am thinking about writing a blog post on this technique for migrating tags, but only if you're interested. Publish the Container When the code is placed on your website, head over to Google Tag Manager account and publish the container. But, you can still give final oversight to your web development team. The higher up in the page the snippet is, the faster it is loaded. But If I want to test these tags, I can take the action that fires the trigger. Vimeo , others will probably be not that obvious. Non-interaction events don't affect your bounce rate at all. Even though this topic How to install Google Tag Manager might sound way too basic for some of you, remember that there are nuances you should keep in mind. But you can also use the data layer to report on other metrics and dimensions. They click it and Google Analytics tracks it. Access control is a great way to restrict who can publish tracking tags to your site. Data Layer is not an easy concept to grasp on for beginners. For this to work, you need to have Autotrack installed. Give users access to publish certain types of tags on certain parts of your site. This video shows how to track video views in Google Analytics using Google Tag Manager. In our case, this was , our testing ground. You can check where your tags fire and how they work before publishing your container. But if you create code for custom tags, this system can save you from messing with your website by posting code with unintended consequences. The variables automatically populated in the format of 'eventLabel', but the reference in the tag is to 'gaEventLabel' - just make sure the variables are updated to match the script. One by one, adding tracking doesn't seem like a big deal. Well, if you use several types of video players on your website, video auto-event listeners will fire events following the same naming pattern. Sometimes, it overtakes all interactions and other video listeners stop working. Error checking, security features, and speedy tag loading ensure that all your tags work. If you are interested in just a Youtube video player, you can either import the or implement everything manually by following. Honestly, I have never tracked Facebook embedded videos before, so I cannot give you precise tips. In other words, data in your Google Analytics event reports will be consistent. But there are some common mistakes you can make that will turn your account, and possibly your analytics, into a mess. Hey, With this tracking, you cannot be sure that a visitor viewed 25% or 50% percent. Tag Manager will give you the opportunity to document your new container.。 。 。 。 。 。 。

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